Outfit of the week – Iulius Mall

For our „Outfit of the Week” campaign with Iulius Mall, we wanted to go beyond fashion—this was about capturing real people and their unique style stories. Each episode gave us the chance to spotlight individuality, using clean visuals and energetic edits to let their personalities shine. It wasn’t just about clothes; it was about identity, expression, and showing how Iulius Mall has something for every vibe.