PHINIA & Șerban Pavlu – Fiecare rol contează

​For the „Fiecare rol contează” campaign with PHINIA and Șerban Pavlu, we aimed to highlight the significance of every role within a team. Collaborating with September Media, our focus was on authentic storytelling and cinematic visuals to convey this message. The production emphasized the collective effort behind the scenes, showcasing how each individual’s contribution is vital to the whole.​